Privacy Policy


My one sentence privacy policy comes down to this – I treat your information as I would want mine to be treated.

There's much more detail below, but if you have any questions or concerns please email me at

So here goes... (Stories That Mean Business Limited) is registered with the Information Commissioner's Office (ICO) in the UK. We collect certain information or data about you when you use the website, get in touch, or sign up to the email list.

We do not collect sensitive data (which would include information about your politics, religious beliefs, sexual preferences, health etc.) 

Personal Data

This is the kind of data that is able to identify an individual. It can include Marketing Data, Customer Data, User Data and Communication Data. In each case use it only for the purpose it was collected for, or similar reasonable purposes.

Marketing Data

We use marketing data to save your marketing preferences, run promotions, promotions, competitions & giveaways. We also use it to deliver targeted web content and ads to you, and analyse the effectiveness of these ads.

Our lawful ground for this processing is our legitimate interests – which is to deliver things we have promised, learn what works, and to grow our business.

Customer Data

This includes data relating to any purchases of goods and or services such as your name, title, billing address, delivery address email address, phone number, contact details, or purchase details. We use this data to deliver the goods or services you have purchased, and to keep records.

Our lawful ground for this processing is the delivery of the product or service you have requested – or the record of the transaction in progress.

We share Customer Data as necessary with third parties who provide services or functions on our behalf and who require the information to provide those specific services to us. These third parties may include social media advertising platforms such as Facebook and Google Adwords for the purpose of custom audience generation and the development of targeting criteria for other audiences. Please note that we have appropriate data privacy safeguards in place with third parties with whom we share Personal Data as described above and who are providing services or functions on our behalf. Our lawful ground for this processing is our legitimate interests – which is to deliver things we have promised, learn what works, and to grow our business.

User Data

This includes data about how you use the website – such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website.

It includes any data that you post for publication on our website or through other online services.

We process this data to measure and improve the relevance of our content, maintain backups, ensure security and administer the website and business.

We do this on the lawful ground of legitimate interest,  which in this case is the administration our website and our business.

Technical Data

Our lawful ground for this processing is legitimate interest –  which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

Communication Data

This includes any communication you send to us either through the website, email, social media, text messaging, chat apps, or any other kind of communication.

We process this so we can reply to you, and keep records of the communication :-) 

Our lawful ground for this processing is our legitimate interests – which in this case is to reply and serve our users.

Other uses

We may use the above data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).

How we collect data

  • when you contact us (directly or through social media

  • when you use the website (via cookies or website analytics)

  • when you purchase our products or services

  • via 3rd parties (such as Google, Facebook, payment providers, delivery services, technical partners and others)

  • from official sources (such as Companies House and the Electoral Register)

Who can view the data

This data can be viewed by authorised people in our team and supplier organisations to:

  • improve the site by monitoring it is used

  • gather feedback to improve our services, for example our email alerts

  • respond to any feedback you send us

  • market our products and services

  • send email alerts and content to users who request them

Where your data is stored

We store your data on secure servers in the European Economic Area (EEA), or in United States on servers covered by the EU-US Privacy Shield initiative (

Emails sent to addresses at are stored on encrypted computers and in Gmail, which is also covered by the EU-US Privacy Shield initiative. ( 

We backup key business information to Dropbox, which is also covered by the EU-US Privacy Shield initiative. (

We backup key business information to Evernote, which is also covered by the EU-US Privacy Shield initiative. (


Keeping your data secure
Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is therefore at your own risk.

If your data is held at our offices it is held on password protected computers with disk encryption turned on.

Disclosing your information

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites. We may pass on your personal information if we have a legal obligation to do so.

Your rights

You have rights (

You can find out what information we hold about you, and ask us not to use any of the information we collect.

If you’ve signed up for email alerts, you can unsubscribe or change your settings at any time by selecting the ‘unsubscribe’ link that appears in every email.

Other websites contains links to other websites.

This privacy policy only applies to, and doesn’t cover sites that we link to. These sites have their own terms and conditions and privacy policies. If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

If you come to from another website, we may receive information from the other website. You should read the privacy policy of the website you came from to find out more about this.

Thanks for reading. If you have any questions or concerns email me at